"Previously, our weekly promotional emails would cause our site to crash because so many of our subscribers would visit our website to purchase merchandise. Send Time Optimization was our savior because it eliminated this issue by automatically sending emails to our recipients based upon when they are most likely in their inbox. There was also a huge financial benefit, including a 10% increase in open rates and 12% increase in conversion rate."
Tom Hassett
Girl Scouts of the USA
Assistant Director, Marketing