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Marketing Automation

There was a time when quantity and quality could not exist in the same marketing plan. Those days are gone. Marketing automation allows you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time. As a marketer, we know that you're continually expected to do more with less. Silverpop's marketing automation tools are built to help marketers with:

Silverpop Engage Marketing Automation Demo Icon

Lead Management: Effectively Engage with Inbound Leads

Prospective buyers can find information and engage with your brand via multiple channels. Marketing automation allows you to capture and manage high volumes of leads through marketing avenues such as social, mobile, email and direct.

Campaign Automation: Automate the Tactical, Focus on Strategy

Campaign automation increases the efficiency of your marketing department and allows you to increase your ability to handle inbound leads.  Leverage prospect behavior to increase the relevancy and timeliness of your marketing messages.

Lead Nurturing: More Effectively Manage Your Pipeline

Regular and relevant communication with prospects and customers will keep your products and services top of mind, keeping prospects engaged until they are ready to buy.

Lead Scoring: Separating Quality from Quantity

With lead scoring, you can rate contacts based on their behavior, demographics and buying criteria, prioritizing lead follow-up based on scores.

Sales & Marketing Alignment: Provide insight into lead activity

Strengthen the sales and marketing relationship through better visibility into marketing efforts.  Couple that with CRM integration and both sales and marketing have deeper insight into each lead, triggering automated alerts when leads are sales ready. 

Reporting & Analytics: Tracking Your Success

Visibility into what’s working and what’s not is the key to improving ROI and demonstrating your success.  Better understand your marketing results and drive decisions with real-time, customizable reports that let you optimize your campaigns and prove ROI. 

Case Studies
  •
    Kansas City Power & Light

    KCP&L uses email to communicate with customers in a cost-effective manner, and increase enrollment in energy efficiency programs

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    Intertops

    Gaming Company Finds Less Is More When It Comes to Deliverability

  •
    Vuetec

    Gaming company achieves 99% deliverability

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