You should know when a lead is truly sales ready or not. But if you don’t, how do you begin the lead-nurturing process? Silverpop’s multidimensional lead-scoring capability, is one of the key enablers. Utilizing scoring can help to automate your entire lead management and nurturing process. It generates a lead score that's not only highly accurate, but that is also useful for automatically triggering lead-nurturing communications.

Silverpop’s Lead-Scoring features include:

• At-a-Glance Format—View your contact scoring methodology in an easy-to-understand design, allowing you to gain company-wide consensus on your lead-scoring model.
• Database-Level Scoring—Score all leads consistently.
• Flexibility—Create a lead-scoring model to best fit your company.
• Unlimited Score Levels—Score your leads based on progressive profiling criteria such as Budget, Authority, Need and Timeline (BANT) and demographics like state, company or revenue size.  
• Sales View—View lead scores through your CRM integration and aid sales associates in tactical planning.