Email Marketing Strategy from Silverpop CEO Bill Nussey

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A Drop in Phishing

Postini, one of the top anti-spam and anti-phishing technology companies, announced last week the first ever major drop in phishing attacks, a 45% reduction in attacks from the previous month.

Obviously, it's too early to declare any kind of victory but I continue to think that phishing as a material threat will fade over time. Unlike spam and viruses, phishing can't continue to thrive as consumers wise up to the threat. Time will tell...



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