Email Marketing Strategy from Silverpop CEO Bill Nussey

« Economic Reality Joins Fight Against Spam | Main | A Drop in Phishing »

Does Email Make You Dumb?

In case you got stoned, and you missed it, email has made the news again.

A new study, commissioned by Hewlett Packard and carried out by University of London researchers, concludes that email can have an addictive, drug-like grip, leading to confusion, lethargy, and loss of productivity. In fact, the constant interruption of checking and replying to messages is so deleterious, that it actually lowered the IQ of the study's 1,100 participants by more than double that of smoking marijuana: Chronic email-checkers temporarily lose 10 points, while pot-smokers lose only four.

After considering the findings, a colleague suggested an alternative conclusion that could be drawn from the data. She said maybe the problem isn't email's impact on your IQ, but rather, that British pot isn't very good.

(In the interest of fair disclosure, I wrote this after checking my email. You be the judge.)



The Quiet Revolution in Email Marketing

» Buy the book

Product Demo

See our award-winning software in action. » Take the Tour
Receive Our Newsletter

Sign upSign up for "The Digital Marketer," Silverpop's monthly newsletter, and learn more about email marketing. You may also sign in here to manage your newsletter preferences.

Enter your email address:
 

Copyright © 2007 Silverpop. All Rights Reserved.
What We Offer | Best Practices | About Silverpop | News & Press | Contact Us | Client Login | Privacy | Site Map