Email Marketing Strategy from Silverpop CEO Bill Nussey

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Preserving Your e-Newsletters for Posterity

I recently received an interesting note from QRIEM reader, Francois Lane about a Web site that archives email newsletters in order to preserve them from being lost forever. Besides documenting a neglected bit of Internet history, the service could prove of value to marketers as a way of archiving their e-newsletters and pointing to them for future use. The archiving service is free, and the newsletters are viewable by the public. Check it out at newsletterarchive.org.

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