Email Marketing Strategy from Silverpop CEO Bill Nussey

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A Great Quote on Next-Generation Media

Dana VanDen Heuvel of Pheedo uttered a great quote while speaking at the recent Chicago DM Days & Expo.

"RSS is the new email, blogs are the new white paper and podcasting is the new Webinar," he said.

While I don't take this to mean that email is going anywhere soon, his words really got me thinking about how the new, emerging marketing channels promise to profoundly change how we do business.

You can read the March 30 DMNews article here.

Posted by Bill Nussey on April 3, 2006 08:19 AM | Permalink

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