Email Marketing Strategy from Silverpop CEO Bill Nussey

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Departing AOL Users Go to ...

The news is full of stories about customers leaving AOL's service, but the folks at Return Path decided to ask, "Where are they going?" Using data from their ECOA (Email Change of Address) service, they found that nearly half are going to Yahoo! Mail. Notably, less than 3 percent are going to Gmail. You can get the full stats from this blog post by Return Path CEO Matt Blumberg.

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