Jupiter recently released another study on RSS entitled, "RSS Comes of Age" - it really caught my attention.

While it sounds like self-reported usage of RSS users is fairly low (below 5%), the rate at which sites are adopting RSS is occuring at an astonishing rate.

They polled several hundred popular sites to find out their plans for RSS. Sixty-three percent (63%) of large companies plan to introduce RSS within 2006! Seventy-one percent (71%) of those plan on spending over $50,000 and 23% plan on spending over $1 million.

These numbers are amazing and even if they are double the actual 2006 deployments, there's no question that RSS content will soon be flooding the internet. To be clear, the study doesn't differentiate between RSS publishing, marketing, service, etc. However, the fact remains that RSS content will be available from a majority of well trafficed web site in a year or less.

RSS is exploding onto the landcape - readers are appearing everywhere from Google Mail and My Yahoo to Microsoft Vista and the next version of Outlook. And, from Jupiter's report, the content world is embracing RSS just as quickly.

There is a brand new internet channel being born. Even if only a fraction of the users know the name of RSS, they will all be using it before you know it.