Email Marketing Strategy from Silverpop CEO Bill Nussey

Home > Email Marketing Strategy from Silverpop CEO Bill Nussey

« A Great Overview on Mobile Marketing | Main | Contest Showcases Great Marketing Emails »

Anti-spammer Turns Spammer

On a lighter note, a colleague forwarded me this blog entry by the news editor for NetworkWorld. It's a humorous account of a public relations firm that spammed journalists on behalf of its client -- an anti-spam solutions provider. My favorite part of the article is the punch line: the message begins: "Hello [RecipientFirstName]:"

Posted by Bill Nussey on July 26, 2006 01:56 PM | Permalink

TrackBack

TrackBack URL for this entry:
http://emailmarketing.silverpop.com/cgi-bin/mt/mt-tb.cgi/106

Comments

As the CEO of one of Australia's fastest growing privately held businesses I can share more than a disaster or 2 about email marketing. Simply being too personal is one. Tests that don't work, random servers!! One has got to wonder how we ever grew this business. Let me know if you want an article - beyond what is on my blog

Posted by: Naomi Simson | August 1, 2006 06:17 AM

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name:

Email Address:

URL:

Remember personal info?

Comments:

Security Code:
Please enter the security code you see here