Remember the Gevalia Coffee issue back in April 2005, when Kraft Foods was sued by a small California ISP for allegedly spamming its Gevalia coffee brand in violation of CAN-SPAM? I blogged about it at the time, feeling what I imagined to be Kraft's pain over a hard lesson learned.

Well, apparently Kraft hasn't learned its lesson. I received an email from Gevalia this week. It was sent to an address I have never provided for any list or opt-in (although the top of the email says that I opted in through one of the sender's sites). It had all the necessary language at the bottom, but guess what? The opt-out link failed. Despite several tries, I couldn't opt out. The least I can say is that the link was reported to be working later the next day.

C'mon guys, get with the program. You are undermining the credibility of this industry and doing yourself more damage than you realize.