Email Marketing Strategy from Silverpop CEO Bill Nussey


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June 11, 2007

Now, For Something a Little Bit Lighter ...

It turns out Hawaiians have a very different view of spam than most of us here on the mainland. It's true. First and foremost, Spam is something you eat in Hawaii, not something you filter. Check out the latest news on the "war on spam" <grin>.

June 05, 2007

Will Arrest Stem Tide of Spam?

Legitimate email marketers, anti-spam groups and beleaguered recipients got a bit of good news with the arrest last week of a man described as one of the world’s most prolific spammers.

Robert Alan Soloway, 27, dubbed “the Seattle Spammer” by federal officials, was indicted on 35 charges related to fraudulent Internet activities. Soloway pleaded not guilty to all charges at his May 30 arraignment. You can read more here.

Although it’s always great when a notorious spammer gets put out of business, such actions probably won’t result in a drop in the amount of spam that gets sent. Illicit spam rings have sprung up across the globe, and more and more spammers are delivering more and more spam than ever into people’s inboxes.

According to this Online Times article, email security firm IronPort said there hasn’t been any notable drop in the volume of spam since Soloway’s arrest, with 70 billion messages in a 24-hour period, unchanged from two weeks earlier. The company also said the volume of global spam has doubled from about 36 billion a day since last May.

Hopefully, highly publicized arrests and increasingly stiffer penalties will send a message to spammers that they face very real consequences for their actions. But in the end, as long as people continue to buy things from spam, there will be people to send it. And as long as spam is profitable, there will be more of it, not less.

June 02, 2007

Google Acquires Feedburner

Feedburner, one of the earliest players in the RSS world and one of the most well known, was recently purchased by Google.

You can read the first-hand account in the official Feedburner blog.

This is a huge endorsement for RSS.

Between Microsoft's strong support for RSS in Outlook and Vista, coupled with Google's endorsement of RSS via FeedBurner, this exciting new medium is going to see a surge of attention and usage in the coming year.



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