Email Marketing Strategy from Silverpop CEO Bill Nussey

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Federal Legislation Regarding Potted Meat

Under the "too funny not to share" category, email industry veteran, Joshua Baer, the CTO of Datran Media, shared a funny story with a group recently, and I asked him if I could pass it along.

Joshua received an unsolicited commercial email the other day with the following footer:

"ADDENDUM- If you don't know or remember me, HHH complies with the Federal Canned Spam Act of 2003, so your contact information will NOT be sold or shared with anyone. You can unsubscribe at anytime with no questions asked."

Of course, lacking a postal address and clear opt-out instructions, this message wasn't remotely compliant with CAN SPAM. Fortunately, and as the gentleman pointed out, it is compliant with the somewhat lesser known, but more culinary oriented Canned Spam Act.

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