I'm very excited to announce that one of the most respected email marketing executives has joined Silverpop. Loren McDonald has come onboard with us, serving as vice president of industry relations.

Loren is well known throughout the industry for his keen understanding of email marketing and insights into methods to maximize the benefits and returns the channel offers. His development of white papers, studies and articles over the years has helped move the industry forward. His leadership and deep experience will benefit not only Silverpop and its clients, but all marketers eager to maximize customer relationships in ways that build lifetime value.

Loren will be a regular blogger and contributor to Silverpop's e-newsletters, as well as help drive thought capital through the development of white papers and original research for both Silverpop and Vtrenz audiences.

To read the announcement about Loren, click here.