http://emailmarketing.silverpop.com/ Copyright 2008 Mon, 24 Mar 2008 17:59:53 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss It seems that once or twice a year, a politician somewhere decides that Internet users are being exploited when their personal information is passed around between advertisers without their knowledge or permission. Now, proposed legislation in New York would make... http://emailmarketing.silverpop.com/archive/2008/03/advertising_pri.html http://emailmarketing.silverpop.com/archive/2008/03/advertising_pri.html Industry Landscape Mon, 24 Mar 2008 17:59:53 -0500 Our friends at Goodmail recently announced an extension to their certified delivery program called Goodmail CertifiedEmail Paper Suppression. (You can read about it here.) I’ve been in the email business in one form or another for 20 years and the... http://emailmarketing.silverpop.com/archive/2008/03/goodmail_makes.html http://emailmarketing.silverpop.com/archive/2008/03/goodmail_makes.html Thu, 20 Mar 2008 10:32:50 -0500 For the last 10 years or so, I've had the privilege of sharing my observations on creativity and innovation in growing businesses with one of entrepreneurship classes at Harvard Business School. And while the topic is bit outside day-to-day... http://emailmarketing.silverpop.com/archive/2008/03/creativity_vers.html http://emailmarketing.silverpop.com/archive/2008/03/creativity_vers.html Misc Tue, 04 Mar 2008 09:28:25 -0500 In my last post, I said mobile marketing would take on forms that we can't predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas for... http://emailmarketing.silverpop.com/archive/2008/02/a_very_new_and.html http://emailmarketing.silverpop.com/archive/2008/02/a_very_new_and.html Mobile Marketing Tue, 26 Feb 2008 17:38:29 -0500 Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We'd... http://emailmarketing.silverpop.com/archive/2008/02/update_on_the_m.html http://emailmarketing.silverpop.com/archive/2008/02/update_on_the_m.html Mobile Marketing Wed, 20 Feb 2008 08:23:25 -0500 Another guest posting that contemplates the future of email, from my colleague, Scott Voigt... From Scott: It dawned on me the other day, that I spend more time with my inbox than I do with... well... anything! Seriously, this is... http://emailmarketing.silverpop.com/archive/2008/02/is_email_taking.html http://emailmarketing.silverpop.com/archive/2008/02/is_email_taking.html The Future of Marketing Tue, 05 Feb 2008 17:52:06 -0500 I've been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below... From Scott: A few months ago, the... http://emailmarketing.silverpop.com/archive/2008/01/contemplating_t_1.html http://emailmarketing.silverpop.com/archive/2008/01/contemplating_t_1.html The Future of Marketing Wed, 23 Jan 2008 06:53:04 -0500 I'm very excited to announce that one of the most respected email marketing executives has joined Silverpop. Loren McDonald has come onboard with us, serving as vice president of industry relations. Loren is well known throughout the industry for his... http://emailmarketing.silverpop.com/archive/2008/01/industry_vet_lo.html http://emailmarketing.silverpop.com/archive/2008/01/industry_vet_lo.html Best Practices Tue, 22 Jan 2008 16:26:33 -0500 Welcome back! I hope everyone had a great holiday and that you are all off to a wonderful New Year. It's been a while since I've posted, but a colleague sent me an interesting article from MediaPost that seemed like... http://emailmarketing.silverpop.com/archive/2008/01/email_vs_social.html http://emailmarketing.silverpop.com/archive/2008/01/email_vs_social.html The Future of Marketing Mon, 07 Jan 2008 14:02:43 -0500 A colleague of mine recently received complaints from friends claiming she'd posted comments on their MySpace pages sharing a bogus coupon that was really a phishing attack. The problem was, she never posted the comments. Now, I need to point... http://emailmarketing.silverpop.com/archive/2007/12/myspace_spam.html http://emailmarketing.silverpop.com/archive/2007/12/myspace_spam.html Spam Tue, 04 Dec 2007 11:24:22 -0500 File this under the category, “I never thought I’d read this.” A recent pronouncement from Google states that the volume of spam is actually dropping for the first time. A lot of people may disagree with Google, but I suspect... http://emailmarketing.silverpop.com/archive/2007/11/google_says_spa.html http://emailmarketing.silverpop.com/archive/2007/11/google_says_spa.html Spam Fri, 30 Nov 2007 10:28:15 -0500 A reader recently commented that it would be handy to be alerted, rather than having to check, whenever a new post appears on my blog. As many of you know, I’m a big fan of RSS. For the uninitiated, RSS,... http://emailmarketing.silverpop.com/archive/2007/11/keeping_up_with.html http://emailmarketing.silverpop.com/archive/2007/11/keeping_up_with.html RSS Tech Wed, 21 Nov 2007 11:49:38 -0500 A colleague recently sent me this post by New York Times reporter Saul Hansell to the Times' technology blog, Bits, about a new concept called “Inbox 2.0.” Hansell explores the idea that your inbox may no longer be ranked purely... http://emailmarketing.silverpop.com/archive/2007/11/inbox_20.html http://emailmarketing.silverpop.com/archive/2007/11/inbox_20.html The Future of Marketing Mon, 19 Nov 2007 09:02:03 -0500 'Nuf said. This simple yet insightful thought was passed along to you by John Engler from UnsubCentral, quoting Datran Media Co-founder and President Matt Keiser, who spoke at the OMMA New York Conference & Exposition in September.... http://emailmarketing.silverpop.com/archive/2007/10/email_is_the_or.html http://emailmarketing.silverpop.com/archive/2007/10/email_is_the_or.html Misc Tue, 23 Oct 2007 18:56:45 -0500 I like this retailer and shop at them all the time, so I will do them the courtesy of not mentioning their name. I don't remember exactly when it started, but many months ago, their weekly (sometimes twice weekly) emails... http://emailmarketing.silverpop.com/archive/2007/10/puzzling_emails.html http://emailmarketing.silverpop.com/archive/2007/10/puzzling_emails.html Mon, 22 Oct 2007 09:25:03 -0500